Content Strategy

• Audited existing content and suggested optimizations

• Explored and defined online business goals

• Created two distinct, research-backed ideal audience personas

• Mapped out custom content journey to align with audience

• Identified content foundations including unique selling proposition, brand mission, and how to leverage the client’s personal brand

• Developed and implemented 5 brand-specific brand pillars with three sub-categories each

• Created a holistic channel plan to give the client three tiers of posting cadence

• Established a custom repurposing process to maximize content value

Blog Copywriting

• Collaborated with client to develop a detailed creative brief

• Established goals of the post prior to writing

• Conducted extensive topical research to ensure accuracy and authority

• Implemented keyword research to optimize reach

• Created an in-depth outline for approval by the client

• Wrote a 2,750+ word action-oriented, educational, and niche blog post

• Selected and optimized in-text media to include

• Made repurposing suggestions to share and reuse on other channels, including Instagram and LinkedIn