The Wildflower Company

The Wildflower Company

The Wildflower Co. is a wellness community centered around value-driven goal-setting and belonging. Through tools such as planners and accountability groups, it helps its members grow intentionally.

The Wildflower Company wanted to infuse its e-commerce website with community-focused, conversion-driven copy.

What we did

Brand Voice Strategy

  • Conducted competitive analysis to ensure a distinguished voice

  • Defined core brand values based on content audit and conversations with the founders

  • Developed a story-forward mission statement

  • Created a custom brand voice chart to lay out tone and messaging strategy

Website Copywriting

  • Conducted competitive analysis to establish industry best practices per web page

  • Identified goals and emotions of each web page

  • Used robust questionnaire to align content with the client’s needs

  • Crafted on-brand, action-oriented copy to increase conversions and dwell time

  • Used SEO principles, including keyword research and page meta descriptions, to maximize reach

The Wildflower Company Homepage
The Wildflower Company Accountability Group
The Wildflower Company Community Page
The Wildflower Company Community Group Details

Ashley Olafsen, Co-Founder of The Wildflower Company

“Before working with Kavya, we felt like our brand messaging was missing the mark. Kavya completely transformed the way we represent our brand, and we couldn't be more grateful. Now, our brand articulates EXACTLY what we hoped. Kavya absolutely exceeded all expectations. She is a deeply skilled copywriter and professional who I recommend to everyone I meet!”

Ashley Olafsen Co-Founder of The Wildflower Company
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