Table of Spice

Table of Spice

The Table of Spice is a food blog run by Sweta Patel. With simple, diverse recipes, The Table of Spice aims to bring more joy to the kitchen.

Sweta wanted to revamp The Table of Spice brand and website to optimize for Google and extend the brand into a cookbook and product line.

What we did

Brand Strategy

  • Explored and defined brand values

  • Developed mission statement

  • Created two distinct ideal audience personas

  • Identified common values between brand and target audience

  • Outlined brand positioning for cookbook and future product line

  • Created a custom brand voice chart

  • Detailed visual brand identity using a moodboard

  • Regular one-on-one meetings to execute brand strategy on social media, website, and through strategic brand partnerships

Blog Copywriting Retainer

  • Monthly blog writing for recipe blog including original and sponsored content

  • Ongoing historical optimization to refresh old blogs

  • Create a custom editorial calendar

  • Extensive keyword research and SEO best practices implementation

  • Regular meetings to discuss following month’s blog content strategy

The Table of Spice Brand Mood Board by Kavya Creative Co.

Sweta Patel, Food Blogger & Founder of The Table of Spice

“Before I reached out to Kavya, my brand was lacking a voice and a new look. As easy as it may sound to incorporate that into your "brand" it really wasn't because I was a little unclear about what I wanted and how I wanted to go about things. [Working with her] made me feel like a whole new woman, I was extremely happy Kavya was able to listen and learn about my brand and help me move forward with it in ways I couldn't imagine. She was very professional but also down to earth and very upstanding about my wants and needs for the brand.

If anyone is looking for brand strategy and how to move forward/grow your business and brand, I highly recommend Kavya! She not only knows the ins and outs of marketing, content writing, and re-branding but she also has amazing packages that will fit your brand needs!”

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