Klero

Klero

Klero is a personal intimacy brand. With approachable intimate products and a story-forward philosophy, it aims to elevate sex as a wellness experience.

Klero needed a brand voice that aligned with its elevated, sensual visual identity.

What we did

Brand Voice Strategy

  • Conducted competitive analysis to ensure a distinguished voice

  • Defined core brand values based on questionnaire and conversations with the founder

  • Developed a purpose-driven mission statement

  • Created a custom brand voice chart to lay out tone and messaging strategy

Website Copy

  • Conducted competitive analysis to establish industry best practices per web page

  • Collaborated with web designer to create a content strategy

  • Identified goals and emotions of each web page

  • Used robust questionnaire to align content with the client’s needs

  • Crafted on-brand, action-oriented copy to increase conversions and dwell time

  • Used SEO principles, including keyword research and page meta descriptions, to maximize reach

Klero 095 Aloe Lubricant

We focused heavily on product messaging.

With SEO-driven e-commerce copywriting, we created customer-first copy that communicated the value of each product while encouraging purchases.

The Klero product suite also needed a level of education around them to be enjoyed properly. This was executed through market research-backed language and FDA-compliant claims.

  • An aloe-based personal lubricant to supplement and enhance the body's natural wetness.

  • A moisturizing and sustainably-made candle used for temperature play.

Lights out just got a lot more fun.

The copy highlight for this project playfully embraces the sensual nature of the brand and alludes to some of its products (match set, massage candle, etc.)

Copy & Content
Kavya Creative Co.

Web Design
Visual Baker Design

Serena Lo, CEO & Founder of Klero

“When I first started working with Kavya, I was totally lost when it came to finding the right brand voice and nailing down copy that was both clever and engaging. She was such a good copywriting partner to have and was particularly good at taking my vague feedback and turning it into suggestions that hit the mark. I can't thank Kavya enough for the incredible support and collaboration throughout the process.”

Serena Lo Founder of Klero Personal Intimacy
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